
By CHRISTINE MCMANUS
ChristineMcManus@coloradoan.com
Reusable cloth diapers have come a long way, according to Irene Watterson.
The long-time Fort Collins resident and mother owns Rocky Mountain Diaper Service with her husband, Rich Watterson.
Their small business delivers fresh cloth diapers to households in Northern Colorado and Denver and picks up customers’ used diapers once a week.
The biggest hurdle the business faces is the perception that cloth diapers are not a viable option, said Irene Watterson.
She said cloth diapers today are softer and more absorbent than those from 30 years ago.
“When people think of cloth diapers, they think of old, leaky ones of the past that need pins,” said Irene Watterson. “But they’re not like that. They have outside waterproof covers with Velcro.”
Rocky Mountain Diaper Service gives customers bags for soiled diapers, which customers leave on the front porch for pickup on a specified day.
Once customers begin using Rocky Mountain Diaper Service, 80 percent stick with the service until their child outgrows diapers, said Irene Watterson.
Many customers receive several months of the service as a baby shower gift.
The service costs $15.80 per week for newborns and becomes cheaper as babies get older and use fewer diapers.
Fort Collins and other cities’ recent policy shifts toward recycling might provide a window of opportunity for Rocky Mountain Diaper Service. Estimates indicate the average baby uses one ton of diapers that go into the landfills.
“Our service fits with what the city is trying to do to reduce waste going into the landfill,” Irene Watterson said. “We’re battling the convenience of disposing.”
The Wattersons bought the business 12 years ago from the previous Fort Collins owner. The previous owner had the business for more than a decade.
Annual revenues of the business range from $80,000 to $100,000. They have no employees.
“Owning our own business has given us the flexibility to spend time with our own kids,” Irene Watterson said.
The business owners have a 15-year-old daughter Annie, and a 13-year-old son Tyler.
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