1. Purchase a month of
advertising in various places and track traffic from each. Stick
with what works and drop what doesn’t. Also look to advertise
in months that big events going on like the WAHMchicks Fluff
Factory auctions.
2. Buy listings in high ranking
directories. Their search engine ranking helps boost yours. Same
with associations. Track traffic from all of them, but
remember, even if you are not getting daily traffic from them,
they are likely helping boost your search engine traffic.
3. Run auctions on several auction houses….not because
you need to sell there but because it is like advertising for
.60 cents or less a week in a high traffic area.
4. Write articles and submit them
to family content sites. Every site that publishes your unique
content will provide a link to you. This is not hard to do so
take advantage of it.
5. Network online and off, with
potential customers and other WAHMs. Build relationships and
help each other cross promote.
6. Take classes in web marketing
and search engine optimization. There is always a lot to learn
in these areas and being up to date on all the latest
information will help you reach the top.
7. Swap banners and links
with reputable businesses that provide a valuable source of
information or products for your customers. You may do more harm
then good if the business you swap with is ranked low with
search engines, not indexed in them or heaven forbid, banned by
them. So I tread carefully there.
8. Look for places to submit your
site for a free link that is relevant to your site. There are
many places to submit links that are free, no return link or
money required. Just make sure they are site relevant and
reputable.
9. Send out press releases
whenever you have something newsworthy to share.
10. Join a WAHM congo
or comparable type organization if they have a good following.
Again track your traffic or sales.
11. Work locally. Put up tag
style flyers on community bulletin boards.
See this
page for a template.
12. Get free business cards from
VistaPrint. Or better yet, buy 250
cards for $10.00 shipped and they will not have Vista Print's
information on the back. Many WAHMs buy lots
of affordable business cards from them in all styles for very
cheap so that they do not feel like they are wasting money by
passing them out everywhere. Once you buy some from them you'll
likely get monthly sales flyers so that you can always get them
for cheap too…even the personalized, glossy ones.
13. For FREE advertising go to
your local library and slip a business card or flyer into
all the books related to pregnancy, childbirth, and care for
infants and babies. This is a great way to reach expecting or
new moms and get the word out about cloth diapering!
14. Contact local news media
about doing a story or interview. Send them a press kit and
follow up with a phone call. Let them know you have a great
untapped story for them!
